Á¤·Ä¹æ¹ý: Àüü Ãâ½Ã¿¬µµ Ä«Å×°í¸® ÇѱÛÀÚ¸· ŸÀÌƲ ±³¼ö¸í Preview (¿µ¾îÀÚ¸·) Preview (ÇѱÛÀÚ¸·) A Framework for Successful Leadership Transitions Michael Watkins Accessing Your Creativity: Overcoming the Challenges of Time and Stress Michael L. Ray Accounting in the Wake of Scandal: Stock Options and Global Standards Mary E. Barth All Customers Are Not Created Equal James M. Lattin Authentic Leadership William W. George Billions of Entrepreneurs: The Yin and Yang of China and India Tarun Khanna Boom and Bust in Private Equity Josh Lerner Brand Equity: Measuring, Analyzing, and Predicting Seenu Srinivasan Brand Positioning Youngme E. Moon Building Effective and Efficient Personal Networks Joel M. Podolny Building Strategy-Focused Organizations with the Balanced Scorecard Robert S. Kaplan Built to Last: Beyond Charismatic Visionary Leaders Jerry I. Porras Business at the Base of the Pyramid V. Kasturi Rangan Capitalizing on the Power of the Customer Frances X. Frei Capturing the Value: Competitive Strategies that Work Stephen P. Bradley Competing in High-Velocity Industries William P. Barnett Consumer-Driven Health Care: A Revolution for Employers, Consumers, and Providers Regina E. Herzlinger Corporate Governance in the U.S.: Scandals, Reforms, and the Future Jay W. Lorsch Corporate Social Responsibility David Brady Crafting Business Strategy with Environmental Scanning Bharat N. Anand Creating Competitive Advantage Through Organizational Learning David A. Garvin Creating Customer-Centric Cultures: Lessons from High-Performance Organizations Rohit Deshpande Defining Moments: A Framework for Moral Decisions Joseph L. Badaracco Jr. Entrepreneurial Marketing Joseph B. Lassiter III Experimentation Matters: New Opportunities for Innovation Stefan Thomke Fatal Ascent: Leadership Lessons from the 1996 Everest Tragedy Michael A. Roberto Fostering Innovation: 11¨ö Weird Ideas that Work Robert I. Sutton Getting Global Strategy Right Pankaj Ghemawat How Countries Compete: National Strategies for Globalization Richard Vietor How Does IT Matter? Andrew McAfee International Entrepreneurial Finance Walter Kuemmerle Irrational Succession: The Role of the Board in CEO Selection Rakesh Khurana Judo Strategy David B. Yoffie Jumpstarting Entrepreneurial Innovation Lynda M. Applegate Just Enough: Defining Lifelong Success Howard Stevenson Know Your Worth: Critical Valuation Errors to Avoid Richard S. Ruback Leadership is a Choice: The General Manager in the Middle Joseph L. Bower Leading Quietly Joseph L. Badaracco Jr. Letting No Serious Crisis Go to Waste: Innovation and Entrepreneurship After the Great Recession Bhaskar Chakravorti Managing Markets, Segments, and Customers Das Narayandas Managing People for Competitive Advantage Christopher A. Bartlett New Media and Digital Marketing Sunil Gupta Organizational Design for Performance and Growth John Roberts Organizational Learning in the Face of Ambiguous Threats Amy C. Edmondson Renewing Markets for Better Governance Krishna G. Palepu Resources and Corporate Strategy Cynthia A. Montgomery Return On Management Robert Simons Sales Force Compensation and Incentives Edward P. Lazear Scope and Global Strategy Tarun Khanna Sports Business Management George Foster Sprint Selling & Turbo-Charged Market Development Benson P. Shapiro Strategic Agility John R. Wells Strategic Alliances: The Power of Partnering Between Nonprofits and Businesses James Austin Strategy is Destiny: A Perspective on Strategic Leadership Robert Burgelman Strategy is Destiny Tool I: Forces Driving Firm Evolution Robert A. Burgelman Strategy is Destiny Tool II: An Evolutionary Framework of the Strategy-Making Process Robert A. Burgelman Strategy is Destiny Tool III: Internal Corporate Venturing Robert A. Burgelman Strategy, Leadership, and Performance Management in the Social Enterprise Sector Herman B. Dutch Leonard Super Bowl Science: Sports Betting and Behavioral Science Justin Wolfers Sustaining Competitive Advantage Pankaj Ghemawat The Baby Business Debora L. Spar The Case Method in Professional Education David A. Garvin The Danger of Silencing Conflict at Work Leslie A. Perlow The Ethics of Professionalism Ashish Nanda The Life Sciences Revolution: Changing the Language of Business Juan Enriquez The New Strategic Weapon: Information Technology F. Warren McFarlan The Opportunity & Threat of Disruptive Technologies Clayton M. Christensen The Politics of Innovation Debora L. Spar The Power of Paranoia Roderick M. Kramer The Power of Supporting Players in High-Performance Industries Thomas J. DeLong The Revolution in Retailing David E. Bell The Value of Hierarchies and How to Manage Them More Effectively Harold J. Leavitt Triple-A Supply Chain Performance Hau L. Lee What Really Matters Nitin Nohria Where Do Great Strategies Come From? Jan W. Rivkin Why Customers Matter W. Earl Sasser Winners (Don¡¯t) Take All Margaret A. Neale Women Negotiating Well: The Effects of Gender and Expectations on Negotiating Performance Margaret A. Neale